Crawford Consultants was formed in October 1999, when Verlaine and Roger Crawford (sister and brother) decided to combine their consulting practices, which have been in existence for over twenty years. During that twenty-year period, each held responsible positions with companies, such as Vice President of Marketing or General Manager, but their consulting practices would quickly spring to life when they had sold or merged the companies with which they were involved.

The focus of Crawford Consultants is two-fold: 

• Innovative Marketing, which includes planning and executing the necessary advertising, public relations and e-Commerce activities that will be effective in creating sales.

• Business Development or Management Consulting, which includes strategic planning, financial analysis and hands-on management services.

Verlaine Crawford
Verlaine brings over twenty years of experience in business development, marketing, advertising and public relations to Crawford Consultants. She has served as Vice President of two startup software companies in Silicon Valley and recently as Vice President of External Communications and Business Development for a dot.com in Orange County. She has been editor of newspapers and magazines, author of two books, owner of a publishing company, owner of a public relations firm, chief copywriter for an advertising agency, as well as Director of Sales for the Lodge at Pebble Beach. She has consulted to the Fortune 500 and to start-ups, as well as mid-size companies. Verlaine believes in creating an effective image that sells products and services.

Roger Crawford
Roger offers over twenty years of marketing and management expertise and financial savvy in a variety of businesses, especially the hospitality industry. He has created the concept, designed and operated over thirty restaurants and helped to create Old Town Pasadena where he established the Ritz Grill and Papagallo's. He was in charge of opening and operating a number of facilities for Lawry's Restaurants, including the California Center. Recently, he managed the American Wilderness Zoo and Aquarium for Odgen Entertainment. Roger has consulted to retail and wholesale enterprises in terms of marketing, as well as providing financial analysis and hands-on management services. He is dedicated to helping companies create a strong base on which to build future revenues.