Your Marketing Plan

Crawford Consultants will help you put the pieces of your marketing together so that you have an integrated, up-to-date, recognizable image. 
Our job is to help you convey a cohesive presentation of your products to potential customers. Your advertising, public relations, collateral materials, sales presentations, and website design all need to say clearly who you are and what you have to offer.

There are important business questions you need to answer:

• What is your product and service, and how is it unique in the marketplace?

• How does your product or service stand out? Can you be a leader in your industry?

•  Who is your buyer? What appeals to them? How do you reach them?

• How many people will really buy this product? What should the price be?

It doesn't matter how great your product or service is if no one wants to pay for it.

Business without a marketing plan is like a movie without a script. 
When a producer has no script, it means that each day the film crew goes out on location and shoots what appeals to them. The actors say whatever comes to mind. The editor decides on what is included and what is cut based on his preferences, rather than on a storyline to be presented. And the audience suffers through a disjointed muddle of scenes that make no sense. The end result is an expensive investment in failure.

And what if your marketing plan looks like it belongs on the history channel? 
It means that you are probably relying on word-of-mouth, an image from the past that is tired and worn, advertisements that don't catch anyone's attention, a tag-line that doesn't describe who you are, and often no attention to getting stories in newspapers and magazines, let alone a news blip on radio or TV.

Every business needs a marketing plan. 
You need a plan, an effective strategy, which will attract the potential individuals who will buy the products and services you have to offer. The code word is "Individual." Companies are not buyers; individuals in companies are your buyers. The marketplace doesn't buy your products; individuals are the consumers. How do your get their attention?

A Marketing Plan is more than marketing research,  the marketing plan is an important strategy to create "Share of Mind."
You may have the newest technology or an exciting retail product, a great restaurant or an outstanding service to provide, but if people don't know about it, who cares? 

Marketing is as important as the creation of your product and service, for marketing, which results in sales, is business. 
Until money is exchanged and you have been paid for your efforts, you are not in business. Too many entrepreneurs think that people will beat a path to their door when they are ready to sell. Unless the "word" is out through advertising, news stories, and presentations of all types, there is no business. 

Let the experts at Crawford Consultants help you create the "image" and the "message" that will sell your products and services.